BEAUTY
ON
EARTH
IS

"High quality cosmetics that encompass the entire color spectrum so that nobody feels excluded based on skin tone""A quality product with no labels""Breaking out into more wider skin color ranges, lowering prices so more people can access quality products. Less matte, blank colors and more colorful but not tacky looks.""There should be a middle ground where quality and price match. I don't want to spend a fortune trying multiple options, but that's usually what happens. You pay the $12-$16 for something from a good brand that doesn't end up working as you like. So you try again, and again. I'm curious to see how you are addressing these issues.""Being able to shop in a world where people are not influenced by their peers or surroundings to purchase lower quality things would be a large step forward. The thought that all luxury brands or all expensive items MUST be high quality is also false, as many of these items wren overpriced and marketed just to gain popularity. Good quality products do not have to be expensive or the “most well known brand” would be the biggest step forward in my opinion to achieve the world of unframe the beauty.""Separating beauty from gender stereotypes is beneficial to people of all gender identities and would create a more beautiful world.""Removing rules and stereotypes and just letting people be who they see themselves as. If it is consentual and doesn't cause harm to others, let people live their own life how they want.""Accepting and acknowledging ALL beauty""Removing all stereotypes around wearing and enjoying makeup and making it just for fun without pressure from society.""Size doesn’t matter!""In our world, we are too worried about specific things like race, gender, age, who can and can’t wear makeup, but it’s slowly progressing to a world where anyone, no matter who they are, are becoming more accepted for how they choose to express themselves. What better way to let them express themselves than with good quality makeup?""Let the morning dew refresh the new you""No genders, no makeup taboos. Seeing beauty in what is different.""Ample amounts of love, understanding, acceptance, and knowledge. We need to love one another for not what theyve done but for what we've done-we all have demons. We need to understand we are ONE. We need to accept different ideas in order to expand the possibilities of being united. We need to know and be aware of things that are attempting to drive a wedge between our race. Human-kind. Be one.""What would bring me one step closer to the world of UNFRAME THE BEAUTY is is all the things listed above of course but also showing that makeup and beauty aren't just for females the males in the industry are killing it to and we should all collaborate together and share our talents together and celebrate our talents as one without judgement and critique, and once were able to do that without the hate and having to spend millions and still not feel good enough. Everyone is beautiful together.""""Beauty had no race, gender....or age! I wld like to see people being able to get great beauty products without having to sell thwir first born. I wld like the whole mentality around designer beauty products to be set on fire!""Not using too thin models for advertising. Use real life people who go to work, pick up the kids, come home and cook dinner, and do work around the house before going to bed.""To make it inclusive to every race, gender and beautiful skin color. Price and quality. No frills packaging.""Beauty and makeup not having a gender""Self love. Love PERIOD. Just love""Look for unique beauty in every person!""Seeing and loving each other for who we are, not what societal norms expect us to be.""A price accessible for all""If everyone was willing to look past appearances and name brands. Not opening up to endless possibilities, to the point it stifles creativity everywhere else.""Let go of expectations we hold for ourselves and others""Huge color selection including sparkly colors to encourage self-expression/donating eye liners to women’s shelters; multiuse eyeliner; diverse models; ethical and sustainable practices.""There is nothing more frustrating then looking through makeup and beauty accounts. All they do is encourage you to spend all your money in hopes to get that flawless makeup and sometimes it works, a lot of times not. A makeup brand without al that speaks to me. I like to wear makeup but not to conform to beauty standards of the modern age... If you keep in mind how any person feels when they see unachiavble make up looks or un realistic perfection that will bring you closer.""I think NO IDENTITY is a identity of UNFRAME THE BEAUTY. I want to see more bigger world of UNFRAME THE BEAUTY. You may keep going.""Taking a better look at how we advertise products!""Peace and understanding.""helping people outside of the makeup/fashion community understand that beauty has no rules as well""I’ve been in the beauty industry for 20 years. At this point in it, I mostly hate the general trend that we all have to look exactly the same, have the same contour, highlight, everything and if we all look the same that we’re accepted. But being and expressing you’re own individual brings more character, beauty as a whole is far greater than a trend. Forget about trend. That brings us closer.""Mindfulness of the Earth brings us closer to a world of unframed beauty. Luxury shouldn’t sacrifice the source of the product. Care for the living beings around us and the world we share creates a justice unseen by our generation. Realizing that equality needs to extend farther than just people, it needs to be in our every action. If we can consider the needs of the earth as we meet our own wants, we truly unframe the beauty.""Market ungendered products, sell them for what they’re really worth (none of that overpricing bs), sell shades of makeup that work for the darkest of the dark and lightest of the light skin tones.""No judgment""Looking at beauty as fluidity and not a standard to be obtained. Its eve changing and being objectified. It needs to keep changing and become more than PRETTY it needs to have soul and creativity""Be you. Be kind to EVERYONE. Love you. Love EVERYONE. Ignore age. Ignore race. Ignore gender. Just LOVE.""Beauty is not in the eye of the beholder. We've created unobtainable standards for external beautiful. It's time to destroy the ""normal"" criteria for beauty and embrace the beauty that is our differences, our uniqueness, our individuality.""We’re here for a good time, not a long time? never use inferior products.""Being unafraid of boundaries""Products should be about the product, not the price, or the name. I want good quality stuff, for a good price. Tired of being too broke to buy good things. Tired of buying expensive things for them to turn out crappy. The price point should not be because they think they deserve it to make 90% off the product.""Being able to use beauty to make you true happy, not to conform to societies rules and views on how eveyone should look.""No brands no price gouging no more limited edition""Letting women decide what they think is beautiful and not judging them for it.""No one being a brand ambassador. Everyone just using social media to hype the products. Something that looks beautiful with an easy application.""Making a reasonable price for a quality eyeliner so that everyone can enjoy a great product, regardless of lifestyle/income and such.""Everyone wants the same things in life, to be safe, to be loved, to have shelter, and something better for their children. Every human on earth no matter their circumstances greave, bleed, live and die. There are no differences between the importance of the life of a socialite vs. the life of a homeless. No difference between between ethnicity and religion. We are born a clean slate and are only taught fear and hate, for we as human truly are one race. HUMAN.""try to make a change""Amazing products with an amazing price point that helps little influencers out instead of the big ones.""providing genuine and good products at a reasonable price""Real art is the highest goal""Everybody wearing what they want without being judged because ""it's not for their skin color"". People shouldn't be judged because they want to wear super colorful and different makeup looks. Everybody should have the ability to express whatever is in their soul however they want to and not be judged by it.""We are all on this planet together. We need to stop fighting and come together to make life better for everyone. Looking forward together is the only way.""Beauty knows no gender, race, age. Beauty changes us it. It gives us confidence and for some it gives us hope. It’s personal. It’s unique and always changing. It’s art.""By empowering and reminding others that they’ve always been beautiful. When they remember what they’ve forgotten, a sudden inspiration will hit them and the want to be expressive and creative will come naturally. By unframing the beauty, one individual at a time, is one step closer and closer and closer. By having no boundaries to the fashion world, individuals will express themselves in numerous ways and challenge the norms of society.""Worldwide option for shipment. I'd totally buy your product if it's the best.""Teaching our species to value and share whatever ignites positivity.""The brand concept. I believe in a word with gender equality and with any beauty or fashion rules. A word that we can be what we want to be.""Creating quality product available to everyone. Seeing a world where beauty is celebrated not just for its aesthetic but for its effort and it’s heart. Beauty isn’t just what makes you fit the trend but what makes you feel and look beautiful. Unframing the beauty standard would mean breaking trends and creating an open world of creativity""Having more body types. I seen a lot of influencers and they all look the same being plus size in the beauty world i feel I have to work 2 times harder to be taken serious or noticed. Beauty is not definded by our size.""Sometimes the little things matter the most!""Bring focus to smaller lesser known brands that have great quality products!""If we would stop living our lives according to the way we think others perceive us""Societies beliefs surrounding clothing are most fixed, you are only beautiful if you have expensive clothes and go with gender stereotypes. Once we see that true beauty is when one lives and loves their authentic self, we can start to break down the walls that divide us.""I truly believe that everyone should be able to afford beauty products. Even if a product is $100 doesn’t mean it’s better than the same type of product for $8. It’s time to end the stigma behind buying brand name products.""What brings me closer is my acceptance of the world around me. I understand that the way that we perceive the world must change. This is especially true in the beuty community, where price, status, and gender dominate everything. These things but be swiftly removed from our minds as what we think of when the beuty industry is mentioned.""Beauty is not a uniform look of solid eyebrows, flawless lashes and artificial cheeks. Beauty is diversity. Beauty is choice.""Race should not be a thing. We are all people, so we’re all equal. Race shouldLitsy not define us or separate us from one another, we should all love and respect every single HUMAN equally.""Acceptance, to feel confident and comfortable not matter how little or how much you wear. To know that you are beautiful in every sense of the meaning. To not let anyone but yourself dictate what you can do and what you can't do. That as a person we have a choice in how we can help each other growto be the best person we can be.""Beauty products without palm oil and zero animal testing!""I get more beautiful with age. I wish the rest of the world would believe that, too.""The brand doesn't need to be alien for humans to disregard gender""WHAT'S ON THE OUTSIDE DOES NOT ALWAYS REFLECT WHAT IS ON THE INSIDE.""Accepting that beauty is not a competition, beauty is a way to express everything a person is. Very frame is unique and beautiful and we all need to embrace our own beauty and the ones around us.""More diverse thinking""Forget all the stereotypes for beauty. Everyone should just do what they want and not worry about anything else.""Making sure everyone is included, even the disabled #SpoonieBeauty""Quality, not price!! I want to see how it does in the real world, like after a long night out. I like celebrities but honestly don’t trust their endorsements: if I see beauty bloggers use it (or better yet, my friends!) than I know it’s quality!""Remembering that everything is about loving our universe and all creatures and energies that exist in it.""Inclusive and safe, with equal opportunities for everyone. Celebration of diversity, letting all the different kinds of beauty shine.""I think to unframe beauty, the world has to accept that everyone is beautiful. Period.""The shade of your skin doesn’t tell what’s inside""Everyone ever color beautiful""Stop trying to impress people because you shouldn’t have to. People shouldn’t care how other look. Everyone is beautiful and everyone should see that.""reducing the stigma around guys wearing makeup""Break the barriers of beauty and find ways to unite people through beauty in all forms""Not specifying on the models that promote your makeup. Ex: only female models. Have them of all different types of genders""I love the message all the way around. Let's anyone be who they want to be without conforming to someone else beliefs.""If people could purchase consistenty high quality products at a lower price then luxury brands would not have a monopoly on the beauty market. Cosmetic companies need to choose models of different races, ages, etc. to help show people that there are many different definitions of beauty.""I am so sick of the brand-name hype and the idea that eyeliner-especially unique eyeliner- is only for some people at some times. ""I have patients who are 90 and love purple wings, and some that just want a soft penciling to show they have lashes. Expensive brands also often aren't any better than the cheaper, but they get all the hype because they're a $30 eyeliner... NO THANKS! I also love how eyeliner can enhance natural beauty on any face OR send a statement to all those around.""To really show the true ingredients and information on supposedly “high end beauty” and “drug store” beauty. People often buy the products based on what we have seen in commercials, the packaging, the store, etc..., but some of the things we purchase are effecting our skin, testing,/hurting animals, made with cruel products and made by not the best people. We often spend a crazy amount for a product that looks aesthetically pleasing not knowing what is made out of or how its effecting our Earth""If each one of us, individually decide to find the knowledge that leads to the awaking that we are all one big soul and that the concept of gender is an illusion; ""beauty"" or rather the concept, the word, definition and all that comes behind it, would not even exist. Before such universe appears in this plain, an unification of consciousness must happen.. but how bore, would we get, before we make the big bang happen again and the illusion of separation happens again""Eliminating expectations. Radical acceptance of individuality, creativity, imperfection, and self-expression.""Making affordable items without a brand name that are of good quality""Anyone should be able to to wear whatever they want and identify as whatever they want""Bring something new that other brands do not have. Availability for everyone , quality, and a formula that works for everyone""Losing name brands and their belief that they're better than cheaper alternatives.""If big brand makeup companies stop over pricing things, many people can't afford $30 eyeliner.""I’m so caught up inside the world of Brand this and brand that. Everything about beauty is so one sided. The manufacturers side. They tell us what we should like and be. I’m so over it!!!!! Time for a revolution!!!!""Dismantling the socionormative narrative of the fashion industry so everyone can discover their own beauty""Real quality and real price. Be creative with packaging to UNFRAME THE BEAUTY. The applicator is extremely important, so if the applicator success, you are one step closer. Also, the way of holding a long, pencil-shaped to apply eyeliner is always a trouble for me, therefore, I really hope you guys to make a breakthrough.""Beauty should have no rules because it is all encompassing. Everything we say, feel, see, and hold close to our hearts is beauty. Once people see that beauty can not be taken away, only then will we be UNFRAMED""Stopping the use of advertising schemes, I want it to do what it says it will do well.""Beauty is in the eye of the beholder, everyone has their own definition of beauty.""Makeup that is accessible to anyone""We live in a world so obsessed with self image and who has what. It would be nice to just break free from all of that. Our society is based on stereotypes (only women should wear makeup) and brands (you’re only a true makeup lover if you own this product). Getting rid of all of that would help us unframe the beauty. Realizing that beauty isn’t just limited to women and the women you see on magazine covers. People are beautiful regardless of gender and makeup is art.""Everyone deserves to feel beautiful.""If people all cared less about name brand items and designers. We should appreciate what we have and not the price.""Society as a whole needs to not be so judge mental and we need to come together to make stigmas on makeup and the industry vanish. Anyone any age and any race or gender can wear makeup however they please.""Define less and accept more. Take leaps. Don’t require lust.""Featuring real photos of real people with the real product on. Why try to sell me a mascara when the person is wearing false eyelashes?""just keep doing you. stay focused on your beliefs and never stray. always be honest. listen to your consumers/customers. believe in yourself.""You could donate profits or some of the product to charities and people in need. Beauty and self-expression should not be limited to only those that are privileged enough to be able to easily access them. I think it would really widen the amount of people touched by your important message, and truly bring you one step closer.""Launching collections that address beauty that encompasses both makeup and skincare.""Cruelty free at a very reasonable price, alot of people want to look good but are poor like me""AGE is just a NUMBER! You are only as old as you feel! Age does NOT reflect your beauty! You are beautiful at 10, 20, 30, 40, 50, 60, 70, 80, 90 or 100! Keep yourself healthy and fit! Your beauty will shine through at ANY AGE!!""Less focus on covering the things that make us unique. Less pushing skin repair and makeup that covers everything to the young who are watching us. I've gone this route and I'm almost 35 without wrinkles or any issues. We should be teaching our children to love what they have, show our inner beauty and our outer beauty will shine on it's own. There are too many people out there that can't afford the rising prices on this ridiculous makeup. Stop making them feel like they are less because of it.""Maybe doing things to help more disadvantaged people. We attach beauty to so many things - like dental health, for instance - that many folks can't afford to change or fix. That's a problem and leads to unemployment and death. We attach it somewhat to beauty but it's actually a life and death issue for people around the world. It's one of the few ways making something more beautiful can also lead to lasting change.""Being able to see constant adjustments and enhancing to the project. Continuous content and creativity will drive the attention in the right direction""Love and respect for other people.""When we realize that logos on clothing doesn't value who you are and people shouldn't set their goals based on a price tag because in the world we should be living in 'a price tag doesn't hold value.'""Acceptance of the other wordly beautiful people. The ones who do not look like an underwear model, who do not have perfect features. The ones who radiate positivity, unconditional love, the ones who know male""Beauty should never focus on age. Celebrate flaws. Stop judging people in looks alone. It’s not what we have that makes us valuable but what we can give.""Hilighting the beaut of in people, not possessions""Love of the fans !!""My Paradise would be where everyone is considered equal, with no regard to height, weight, the color of one's skin or choice of religion. There would be no political parties because everyone is equal and thus shares in everything there is on the earth. No one would owe anyone everything because they would all work for what they want. We will have evolved to where all sickness has been wiped out so no one would ever suffer from the ravages of illnesses. The water and air would be clean and pure.""You guys are doing a fantastic job proving that you can wear whatever you want whoever you are. You guys should make more makeup products""Age. I don't limit my makeup just cause I'm over 60.""Makeup that's not tested on animals.""“Age is nothing but a number” is a touchy phrase right now (#muterkelly), but I think that quality makeup should be accessible to everyone that wants it. There are a lot of items I don’t try/purchase because I don’t want to waste $$$ on potential trash, or be reliant on some astronomically priced miracle in a bottle, pan, container etc. I got student loans and I don’t have the extra coin for all dat.""Bringing down barriers, and stereotypes in makeup""I’m not sure I completely understand. My understanding is that you’re trying to create a freedom of makeup industry which is hard to do with all the competition and “luxury” ideas out there. It’s hard to not design packaging to be cute and just be functional.""Size doesn’t define you, it doesn’t define who are you, how much your worth... just because you’re bigger doesn’t mean you’re any less beautiful... or any less of a person... it doesn’t make you a bad person to be bigger then the “ideal” man or woman.""Everyone brings something unique to be appreciated, if we focused more on that and less on the superficialities of race life would be so much fuller and beautiful""Love each other especially with “flaws” and every other part of them. Love with no other motive other than to respect and support the other person. . If we loved each other with these qualities, there would only be “beauty” in the world. We would have “unframed” the traditional ideal of beauty.""Beauty is what is inside all of use. Beauty is what makes us all different but the same. Without Beaty there would be no smiles, laughs, or love. All you need is people of all shapes and sizes smiling together that would be beautiful.""Beauty shouldn’t harm the wearer, the environment, or animals.""Beauty comes from within. All we do is trace the lines so our bold brilliant colors pop!""Quality is worth the cost if it works for those who use it""So many people think they have to spend tons of $ to be beautiful, when in reality, we are all beautiful without spending a dime!""Understanding beauty is not necessarily how you look but how how you present your self. Someone who paints on a perfect face isn't necessarily beautiful if the act and hold themselves in an ugly way. Beauty isn't only skin deep. Trends and fashion fads are. Beauty is soul deep. Beauty is what you decide it is.""Age is nothing but a number and soul has no gender""Beauty is timeless. It knows no age, gender or palette. Beauty is bold and muted. It is personal and part of the community. Everyone has it; no on owns it.""Let unique style be thee style. No two people should do their hair/makeup the same way because it’s “trendy”. They should do their makeup however they think looks best on them.""Forgetting beauty altogether! Away with standards!""I have to admit I’m doubtful about all those possibilities for the world of beauty, but I’m definitely curious. And hopeful.""Your inner beauty is reflected on the outside. Beauty comes in all shapes and sizes.""Everyone as a community coming as one to raise awareness to the fact that not everyone has the means to buy what they truly want in life, it my not be a necessity but if its something that you truly desire and you want to treat yourself to knowing that you deserve it they that's that. But with all these high end brands making there cheapest thing $500, its ludicrous so having this KEEP OR DROP brand come out itll pretty much be a saving grave for people who just dont wanna spend the money.""I want to pay for a product worth it's price. No gimmicks and no junk! Does the product work well? Does the product deliver what has been claimed about it? Is the product safe in terms of ingredients and the process of use? How is the product affected by the weather...meaning if it's in my purse or makeup bag on a trip? Are there various colors or values to the product? Is the product packaged so it will not leak or spill? What kind of testing has been done to prove the quality of product?""To judge beauty products without prejudice will bring us closer to the world of UNFRAME THE BEAUTY. A lot of the time, price reflects the logo instead of the quality of the item. The world of beauty would truly be unframed when we shed these containers that currently define beauty.""Taking away brands. High end brands aren't always the best and people are shamed/looked down on because they cant afford the expensive brands.""I believe that the packaging of makeup should be minimalistic. This would allow the true value of the product to shine through. Rather than judging a book by its cover? I also think packaging should minalmise the amount of plastic and non-recyclable materials that are used.""There shouldn’t be a definition of the word beauty. Beauty is in the eye of the beholder. Everyone is beautiful""I think we would get closer to unframing beauty if the prejudice disappears. How can we see the inner beauty of someone if we’re only judging what’s on the outside. For example in today’s society people are more open to the LGBTQ community, which is a brilliant and wonderful thing, but there is still hatred towards them because they’re not ‘normal’. The word ‘normal’ has no meaning, only what it means to you as an individual. So no matter who you are, what you do, what you wear. You are normal!""let go of everything holding you back from being yourself! not the yourself that society forces upon you; the you that your soul is crying out for. but don’t look down upon people living for their own self either, everyone is so unique and true to their own self""Makeup products with a story: give each ingredient a story of why and how it was chosen and transformed and make it a universal product e.g. can be used on eyes and lips but can also draw on skin like tattoos/henna or make art with it on canvases/ walls/ clothes- would let people express themselves outside their faces""I have a fever right now so I can’t think straight but I promise I’m usually witty, I guess all the points above make great sense, but unfortunately society has turns into this narrow minded materialistic hell hole... Well I hope many people view the concept of beauty and value as you do...""Merry Xmas-Jasmine""I think that this movement is really powerful and I checked off almost everything, but the people identify with their races and genders can be very important to them. I want to live in a world where no one is looked at differently for what they want to do based of their race or their pronouns, and we should still acknowledge that that exists. I want live in a world where no one is defined by their gender or race.""Changing peoples mindsets. People are so fixated on the beauty standards and how the media presents people in the beauty industry, this image needs to be changed. How to do this I’m not exactly sure... but it needs to happen.""I believe that there should not be barriers between economic situations. What I mean is that, usually, there is some sort of separation between the upper middle class, lower middle class, lower class, upper class, whatever. That separation can discriminate who you love just because they might not be as well off as you. My love should not be measured by how much i give materially, but how much I support and love the person I want to be with.""The soul is where true beauty begins""Beauty is simply meant for everyone.""There is only one race, the human race. Having broader shade ranges will allow for more people to enjoy makeup products as well as find what works for them. The lack of inclusiveness turns people away from the joy of makeup and makes people have to settle for things that don’t work for them. There shouldn’t be limits based on skin colour, there shouldn’t be limits at all.""Pure unconditional love of self and individuality without limitation. Color. Sensation. Empathy. Embracing the joy of creation in all its stages. Creating tools to help everyone embrace the oneness.""Everybody learning to accept and understand each other and celebrate differences and make them our own""Were stronger and happier together ???????? ""Lack of judgement. Pure appreciation for the uniqueness and creativity of each and every individual. We are all trying our hardest and need to value others doing the same.""Make sure when you advertise you make it show that you accept everyone and anyone can use UNFRAME THE BEAUTY and that the brand is welcome to all diversity not just by advertising it but by also showing it in the product make sure there is alot of options with shade range, skin type, etc. You can also make it affordable showing that anyone can buy it.""Most of who we are is not portrayed by a singular description or can’t be explained by just looking at us. The product we use should serve a purpose and the name should not be a marketing ploy.""Letting everyone express themselves in any ways through makeup""To be closer to unfree the beauty you have to free yourself and step away from the restraints we've been set. The rules and regulations are stopping us from reaching our true selves.""If price isn't expensive but the product is great then a lot more people would buy.""Making this movement worldwide! I love this idea and I think it’s important that anyone and everyone should be able to express themselves no matter their race/gender/age! This is a way of making people feel beautiful by being themselves and communication is a crucial step in spreading this self love!""Celebrity doesn’t define the product (in quality, uniqueness, and so on). Celebrating celebrities for being a celebrity for no real accomplishment and them turning around and selling us garbage and implying it will change our lives too, that’s the bullshit that humans need to evolve away from and instead spend their energy celebrating themselves and their accomplishments and those from their family and community. That beauty within will transcend and makeup is only a highlight of that shine.""“ Beauty gurus” with massive followings are able to start or end trends which can lead to too many rules being set on what to look like what to wear etc. Those accounts should use their platform to encourage younger followers to use their accounts to explore their creative freedom.""Special things for certain people should not be a thing. Everyone should try what they want to no matter what they look like or the stereotypes that follow. Labels create problems.""understanding that beauty can’t be constructed to fleeting social ideals""Something that will bring us one step closer to the world of UNFRAME THE BEAUTY is to stop campaigns in which defined what beauty looks like or should look like, “Beauty” does not have a specific way to look, everyone has different opinions on what beauty is, and i think they should highlight that in their beauty campaigns. Also the beauty industry has skyrocketed to over the top prices in their products, I mean there’s eyeliners that cost over 40 dollars only because of its logo etc.""One step to unframe the beauty is to make quality products for a cheap price so everyone can use the eyeliner. Also one step to closer to the world of unframe the beauty is to sell them at drug stores and beauty stores so anyone can get there hands on the eyeliner. And also another thing MAKE THE LINER FOR THE HUMAN RACE, so anyone doesn’t who you are can use it. One last thing to bring one step closer to unframe the beauty is make exotic, earthy, and natural colors.""i wish we could break the stigma that makeup is anything more than art. so many girls (and guys!) think that they have to have makeup to take a selfie or run to the grocery store. i really wish this would could celebrate makeup for what it is: art.""I’m a makeup artists and have found so many products that have fell to the chains of marketing. Products that have been hyped up by unrealistic messages that can’t actually deliver. There are products costing more than expensive champagne that perform just as well as the ones costing as much as a hamburger. There are also those that are put on the mass market that aren’t worth a penny. Quality should be paramount with realistic expectations from industry experts at a realistic price point.""Price and brands don't define how good you are!""the world should be a place where everyone can express beauty in different ways. different styles. different senses. people should love everyone no matter what.""Everyone should be how and who they want without labels and prices""Love everyone the same""The thing that would bring us closer to unframing the beauty would be to find the best most beautiful qualities in each and every person. No matter who they are, what their past is, their race, sex, religion. All we need to look at is who they are as a person inside and see the beauty and bring that beauty out. Eventually if that beauty is released then the world will be the unframed, beautiful place that it can be.""Cruelty-free and vegan! No one should have to be tortured and killed so we can wear makeup.""If we lose this stigma of women not allowed to do a certain thing. I want to be a touring music photographer and being told it's not a women's place only makes me want to keep chasing for that one artist or musican who doesn't see me as a groupie/fan/whore but as kick ass artist who puts her soul into her work.""Too often today, we tend to put emphasis on branding over what we actually buy. It doesn't matter if the shirt looks good, it matters if you bought it from an expensive brand name. This needs to end. A brand name is not someone's worth. Society needs to step back and remember that regardless of the brands you wear and how much money you spend, we all end up in the same graves. Life is too short.""cultural diversity !! no more European beauty standards ! all races are equally beautiful and need to be shown as that""human first""Trans spokesmodels who can use the product in multiple ways. This will show the versatility of the product and gain you the gender less vote.""Having quality but it does not have to be expensive""By not valuing money and profit so much, we pay a fair price for the product we want. What we buy is more important than where we buy so we should not compare brands or stores and see them as equal places where we can buy what we want. Age is just how many times we’ve been around the sun, it does not determine our personality and interests. People should be able to do what they want without it being deemed as a man or woman’s thing. We like what we like as our true selves have no gender.All love""You can never buy anyone's love and trust with a logo.sometimes age does matter but other times age doesn't matter.""Humans seem to be intimidated by the concept of different. Accept everyone and everything and learn that being different is okay""A world of unframed beauty is one where we all understand one another and our individual uniqueness. We all bring something to the table, we just have to be open to perspectives different than ours so that we can coexist peacefully ??""We as human beings use our mind for everything, everywhere, including our beauty choices. However, I find so many of us excuse our minds for our money when it comes to buying for the logo, and that is what needs to be changed to UNFRAME THE BEAUTY. Incorporating our creativity into second hand, personalised, life-heavy, original clothing releases such a confidence and empowers our minds to keep creating and letting our creations be worn and displayed. From my experiences, creating is unframing.""The only standard of beauty anyone should be following is their own. FOLLOW YOUR OWN VOICE. There is no right or wrong to being YOU. We can only shine as ourselves. You are a unique and beautiful being, there is NO ONE ELSE like YOU.""Being bold. Breaking the rules and being unapologetically one's self. Embracing others, otherness, the alien and the unknown. Trying new things, and expressing ourselves through our image and style. Being comfortable expressing ourselves in anyway we want to.""An Animal friendly, earth friendly biodegradable product, made with recycled materials. Because to unframe beauty is to save the earth, to save the animals, and to save humanity.""In 2019, I’m hoping we (both as the consumer and as an industry) progress further in embracing gender fluidity and representation; that no matter what gender, sexual orientation, racial background, or body shape you have, you are free to define your physical identity however you choose.""A world without limitation or judgement has the potential to become so much more beautiful. True beauty, expanded to include every age, gender and ethnicity, would be absolutely flawless beauty."- Malyssa T."I wholeheartedly believe in living outside the mold/frame in all aspects of my life. I do what’s right for me and it makes my soul happy. There should be no frame on beauty or requirements to be considered beautiful. Beauty comes from within; it is a result of the things unseen and should be celebrated in all forms. We get closer to this world by granting OURSELVES the freedom to live spontaneously embracing our uniqueness; all shapes/skins/styles!"- Ashley S."In a world of "following,"we need to unfollow the belief that there is an idealized criterion for what is considered to be beautiful. Instead, we need to follow the movement of empowering one another to understand that no matter what, you’re beautiful simply because you’re an individual, you’re one of one, you’re you. So instead of using makeup to conform, use it to enhance your own individual characteristics. Makeup is no longer a beauty product... It is form of self expression, an ART!""When I was a young girl I wanted to be beautiful. I was never very pretty. I wasn't what society thought was cool or beautiful. After a while I had changed myself so completely that I didn't recognize myself. So I cut all my hair off and said f*** society’s standards. No labels. No gender. Feeling confident in who I am. Just human.""To unframe beauty, none must be harmed. This includes our natural world, and the animals living within it. Thus, in order to fulfill this mission, the products must not only be cruelty-free but also sustainable and eco-friendly.""Be you. Be kind to EVERYONE. Love yourself. Love EVERYONE. Ignore age. Ignore race. Ignore gender. Just LOVE.""We've created unobtainable standards for external beautiful. It's time to destroy the "normal" criteria for beauty and embrace the beauty that is our differences, our uniqueness, our individuality.""Inclusive and safe, with equal opportunities for everyone. Celebration of diversity, letting all the different kinds of beauty shine.""Everything about beauty is so one sided. The manufacturers side. They tell us what we should like and be. I’m so over it!!!!! Time for a revolution!!!!""just keep doing you. stay focused on your beliefs and never stray. always be honest. listen to your consumers/customers. believe in yourself.""We should be teaching our children that if we show our inner beauty our outer beauty will shine on it's own.""Beauty shouldn’t harm the wearer, the environment, or animals.""In my opinion there will always be "beauty", but the world needs to realise it exists in more than one type of person, it exists in every single person.""If we all learned to see people with our eyes closed and our hearts open. I experience this every day, as a single mom with a special needs child. I wish he could live in a world where people see a sweet, loving, innocent child, and not a disability.""i strongly believe that brands don’t really matter, neither does the price, it’s about quality of product, and products should be advertised free of gender roles and stereotypes. makeup is for everyone."

Thank you for choosing #KEEP


Your UNFRAME messages
will be
the origin of UZ.


March 1st, 2019

Are you ready to "UNFRAME THE BEAUTY"?
     
The words above are quoted from the UNFRAME messages we received during the KEEP or DROP campaign.
Each statement is unique and special. With these words in maind. we'll UNFRAME THE BEAUTY together.

"High quality cosmetics that encompass the entire color spectrum so that nobody feels excluded based on skin tone""A quality product with no labels""Breaking out into more wider skin color ranges, lowering prices so more people can access quality products. Less matte, blank colors and more colorful but not tacky looks.""There should be a middle ground where quality and price match. I don't want to spend a fortune trying multiple options, but that's usually what happens. You pay the $12-$16 for something from a good brand that doesn't end up working as you like. So you try again, and again. I'm curious to see how you are addressing these issues.""Being able to shop in a world where people are not influenced by their peers or surroundings to purchase lower quality things would be a large step forward. The thought that all luxury brands or all expensive items MUST be high quality is also false, as many of these items wren overpriced and marketed just to gain popularity. Good quality products do not have to be expensive or the “most well known brand” would be the biggest step forward in my opinion to achieve the world of unframe the beauty.""Separating beauty from gender stereotypes is beneficial to people of all gender identities and would create a more beautiful world.""Removing rules and stereotypes and just letting people be who they see themselves as. If it is consentual and doesn't cause harm to others, let people live their own life how they want.""Accepting and acknowledging ALL beauty""Removing all stereotypes around wearing and enjoying makeup and making it just for fun without pressure from society.""Size doesn’t matter!""In our world, we are too worried about specific things like race, gender, age, who can and can’t wear makeup, but it’s slowly progressing to a world where anyone, no matter who they are, are becoming more accepted for how they choose to express themselves. What better way to let them express themselves than with good quality makeup?""Let the morning dew refresh the new you""No genders, no makeup taboos. Seeing beauty in what is different.""Ample amounts of love, understanding, acceptance, and knowledge. We need to love one another for not what theyve done but for what we've done-we all have demons. We need to understand we are ONE. We need to accept different ideas in order to expand the possibilities of being united. We need to know and be aware of things that are attempting to drive a wedge between our race. Human-kind. Be one.""What would bring me one step closer to the world of UNFRAME THE BEAUTY is is all the things listed above of course but also showing that makeup and beauty aren't just for females the males in the industry are killing it to and we should all collaborate together and share our talents together and celebrate our talents as one without judgement and critique, and once were able to do that without the hate and having to spend millions and still not feel good enough. Everyone is beautiful together.""""Beauty had no race, gender....or age! I wld like to see people being able to get great beauty products without having to sell thwir first born. I wld like the whole mentality around designer beauty products to be set on fire!""Not using too thin models for advertising. Use real life people who go to work, pick up the kids, come home and cook dinner, and do work around the house before going to bed.""To make it inclusive to every race, gender and beautiful skin color. Price and quality. No frills packaging.""Beauty and makeup not having a gender""Self love. Love PERIOD. Just love""Look for unique beauty in every person!""Seeing and loving each other for who we are, not what societal norms expect us to be.""A price accessible for all""If everyone was willing to look past appearances and name brands. Not opening up to endless possibilities, to the point it stifles creativity everywhere else.""Let go of expectations we hold for ourselves and others""Huge color selection including sparkly colors to encourage self-expression/donating eye liners to women’s shelters; multiuse eyeliner; diverse models; ethical and sustainable practices.""There is nothing more frustrating then looking through makeup and beauty accounts. All they do is encourage you to spend all your money in hopes to get that flawless makeup and sometimes it works, a lot of times not. A makeup brand without al that speaks to me. I like to wear makeup but not to conform to beauty standards of the modern age... If you keep in mind how any person feels when they see unachiavble make up looks or un realistic perfection that will bring you closer.""I think NO IDENTITY is a identity of UNFRAME THE BEAUTY. I want to see more bigger world of UNFRAME THE BEAUTY. You may keep going.""Taking a better look at how we advertise products!""Peace and understanding.""helping people outside of the makeup/fashion community understand that beauty has no rules as well""I’ve been in the beauty industry for 20 years. At this point in it, I mostly hate the general trend that we all have to look exactly the same, have the same contour, highlight, everything and if we all look the same that we’re accepted. But being and expressing you’re own individual brings more character, beauty as a whole is far greater than a trend. Forget about trend. That brings us closer.""Mindfulness of the Earth brings us closer to a world of unframed beauty. Luxury shouldn’t sacrifice the source of the product. Care for the living beings around us and the world we share creates a justice unseen by our generation. Realizing that equality needs to extend farther than just people, it needs to be in our every action. If we can consider the needs of the earth as we meet our own wants, we truly unframe the beauty.""Market ungendered products, sell them for what they’re really worth (none of that overpricing bs), sell shades of makeup that work for the darkest of the dark and lightest of the light skin tones.""No judgment""Looking at beauty as fluidity and not a standard to be obtained. Its eve changing and being objectified. It needs to keep changing and become more than PRETTY it needs to have soul and creativity""Be you. Be kind to EVERYONE. Love you. Love EVERYONE. Ignore age. Ignore race. Ignore gender. Just LOVE.""Beauty is not in the eye of the beholder. We've created unobtainable standards for external beautiful. It's time to destroy the ""normal"" criteria for beauty and embrace the beauty that is our differences, our uniqueness, our individuality.""We’re here for a good time, not a long time? never use inferior products.""Being unafraid of boundaries""Products should be about the product, not the price, or the name. I want good quality stuff, for a good price. Tired of being too broke to buy good things. Tired of buying expensive things for them to turn out crappy. The price point should not be because they think they deserve it to make 90% off the product.""Being able to use beauty to make you true happy, not to conform to societies rules and views on how eveyone should look.""No brands no price gouging no more limited edition""Letting women decide what they think is beautiful and not judging them for it.""No one being a brand ambassador. Everyone just using social media to hype the products. Something that looks beautiful with an easy application.""Making a reasonable price for a quality eyeliner so that everyone can enjoy a great product, regardless of lifestyle/income and such.""Everyone wants the same things in life, to be safe, to be loved, to have shelter, and something better for their children. Every human on earth no matter their circumstances greave, bleed, live and die. There are no differences between the importance of the life of a socialite vs. the life of a homeless. No difference between between ethnicity and religion. We are born a clean slate and are only taught fear and hate, for we as human truly are one race. HUMAN.""try to make a change""Amazing products with an amazing price point that helps little influencers out instead of the big ones.""providing genuine and good products at a reasonable price""Real art is the highest goal""Everybody wearing what they want without being judged because ""it's not for their skin color"". People shouldn't be judged because they want to wear super colorful and different makeup looks. Everybody should have the ability to express whatever is in their soul however they want to and not be judged by it.""We are all on this planet together. We need to stop fighting and come together to make life better for everyone. Looking forward together is the only way.""Beauty knows no gender, race, age. Beauty changes us it. It gives us confidence and for some it gives us hope. It’s personal. It’s unique and always changing. It’s art.""By empowering and reminding others that they’ve always been beautiful. When they remember what they’ve forgotten, a sudden inspiration will hit them and the want to be expressive and creative will come naturally. By unframing the beauty, one individual at a time, is one step closer and closer and closer. By having no boundaries to the fashion world, individuals will express themselves in numerous ways and challenge the norms of society.""Worldwide option for shipment. I'd totally buy your product if it's the best.""Teaching our species to value and share whatever ignites positivity.""The brand concept. I believe in a word with gender equality and with any beauty or fashion rules. A word that we can be what we want to be.""Creating quality product available to everyone. Seeing a world where beauty is celebrated not just for its aesthetic but for its effort and it’s heart. Beauty isn’t just what makes you fit the trend but what makes you feel and look beautiful. Unframing the beauty standard would mean breaking trends and creating an open world of creativity""Having more body types. I seen a lot of influencers and they all look the same being plus size in the beauty world i feel I have to work 2 times harder to be taken serious or noticed. Beauty is not definded by our size.""Sometimes the little things matter the most!""Bring focus to smaller lesser known brands that have great quality products!""If we would stop living our lives according to the way we think others perceive us""Societies beliefs surrounding clothing are most fixed, you are only beautiful if you have expensive clothes and go with gender stereotypes. Once we see that true beauty is when one lives and loves their authentic self, we can start to break down the walls that divide us.""I truly believe that everyone should be able to afford beauty products. Even if a product is $100 doesn’t mean it’s better than the same type of product for $8. It’s time to end the stigma behind buying brand name products.""What brings me closer is my acceptance of the world around me. I understand that the way that we perceive the world must change. This is especially true in the beuty community, where price, status, and gender dominate everything. These things but be swiftly removed from our minds as what we think of when the beuty industry is mentioned.""Beauty is not a uniform look of solid eyebrows, flawless lashes and artificial cheeks. Beauty is diversity. Beauty is choice.""Race should not be a thing. We are all people, so we’re all equal. Race shouldLitsy not define us or separate us from one another, we should all love and respect every single HUMAN equally.""Acceptance, to feel confident and comfortable not matter how little or how much you wear. To know that you are beautiful in every sense of the meaning. To not let anyone but yourself dictate what you can do and what you can't do. That as a person we have a choice in how we can help each other growto be the best person we can be.""Beauty products without palm oil and zero animal testing!""I get more beautiful with age. I wish the rest of the world would believe that, too.""The brand doesn't need to be alien for humans to disregard gender""WHAT'S ON THE OUTSIDE DOES NOT ALWAYS REFLECT WHAT IS ON THE INSIDE.""Accepting that beauty is not a competition, beauty is a way to express everything a person is. Very frame is unique and beautiful and we all need to embrace our own beauty and the ones around us.""More diverse thinking""Forget all the stereotypes for beauty. Everyone should just do what they want and not worry about anything else.""Making sure everyone is included, even the disabled #SpoonieBeauty""Quality, not price!! I want to see how it does in the real world, like after a long night out. I like celebrities but honestly don’t trust their endorsements: if I see beauty bloggers use it (or better yet, my friends!) than I know it’s quality!""Remembering that everything is about loving our universe and all creatures and energies that exist in it.""Inclusive and safe, with equal opportunities for everyone. Celebration of diversity, letting all the different kinds of beauty shine.""I think to unframe beauty, the world has to accept that everyone is beautiful. Period.""The shade of your skin doesn’t tell what’s inside""Everyone ever color beautiful""Stop trying to impress people because you shouldn’t have to. People shouldn’t care how other look. Everyone is beautiful and everyone should see that.""reducing the stigma around guys wearing makeup""Break the barriers of beauty and find ways to unite people through beauty in all forms""Not specifying on the models that promote your makeup. Ex: only female models. Have them of all different types of genders""I love the message all the way around. Let's anyone be who they want to be without conforming to someone else beliefs.""If people could purchase consistenty high quality products at a lower price then luxury brands would not have a monopoly on the beauty market. Cosmetic companies need to choose models of different races, ages, etc. to help show people that there are many different definitions of beauty.""I am so sick of the brand-name hype and the idea that eyeliner-especially unique eyeliner- is only for some people at some times. ""I have patients who are 90 and love purple wings, and some that just want a soft penciling to show they have lashes. Expensive brands also often aren't any better than the cheaper, but they get all the hype because they're a $30 eyeliner... NO THANKS! I also love how eyeliner can enhance natural beauty on any face OR send a statement to all those around.""To really show the true ingredients and information on supposedly “high end beauty” and “drug store” beauty. People often buy the products based on what we have seen in commercials, the packaging, the store, etc..., but some of the things we purchase are effecting our skin, testing,/hurting animals, made with cruel products and made by not the best people. We often spend a crazy amount for a product that looks aesthetically pleasing not knowing what is made out of or how its effecting our Earth""If each one of us, individually decide to find the knowledge that leads to the awaking that we are all one big soul and that the concept of gender is an illusion; ""beauty"" or rather the concept, the word, definition and all that comes behind it, would not even exist. Before such universe appears in this plain, an unification of consciousness must happen.. but how bore, would we get, before we make the big bang happen again and the illusion of separation happens again""Eliminating expectations. Radical acceptance of individuality, creativity, imperfection, and self-expression.""Making affordable items without a brand name that are of good quality""Anyone should be able to to wear whatever they want and identify as whatever they want""Bring something new that other brands do not have. Availability for everyone , quality, and a formula that works for everyone""Losing name brands and their belief that they're better than cheaper alternatives.""If big brand makeup companies stop over pricing things, many people can't afford $30 eyeliner.""I’m so caught up inside the world of Brand this and brand that. Everything about beauty is so one sided. The manufacturers side. They tell us what we should like and be. I’m so over it!!!!! Time for a revolution!!!!""Dismantling the socionormative narrative of the fashion industry so everyone can discover their own beauty""Real quality and real price. Be creative with packaging to UNFRAME THE BEAUTY. The applicator is extremely important, so if the applicator success, you are one step closer. Also, the way of holding a long, pencil-shaped to apply eyeliner is always a trouble for me, therefore, I really hope you guys to make a breakthrough.""Beauty should have no rules because it is all encompassing. Everything we say, feel, see, and hold close to our hearts is beauty. Once people see that beauty can not be taken away, only then will we be UNFRAMED""Stopping the use of advertising schemes, I want it to do what it says it will do well.""Beauty is in the eye of the beholder, everyone has their own definition of beauty.""Makeup that is accessible to anyone""We live in a world so obsessed with self image and who has what. It would be nice to just break free from all of that. Our society is based on stereotypes (only women should wear makeup) and brands (you’re only a true makeup lover if you own this product). Getting rid of all of that would help us unframe the beauty. Realizing that beauty isn’t just limited to women and the women you see on magazine covers. People are beautiful regardless of gender and makeup is art.""Everyone deserves to feel beautiful.""If people all cared less about name brand items and designers. We should appreciate what we have and not the price.""Society as a whole needs to not be so judge mental and we need to come together to make stigmas on makeup and the industry vanish. Anyone any age and any race or gender can wear makeup however they please.""Define less and accept more. Take leaps. Don’t require lust.""Featuring real photos of real people with the real product on. Why try to sell me a mascara when the person is wearing false eyelashes?""just keep doing you. stay focused on your beliefs and never stray. always be honest. listen to your consumers/customers. believe in yourself.""You could donate profits or some of the product to charities and people in need. Beauty and self-expression should not be limited to only those that are privileged enough to be able to easily access them. I think it would really widen the amount of people touched by your important message, and truly bring you one step closer.""Launching collections that address beauty that encompasses both makeup and skincare.""Cruelty free at a very reasonable price, alot of people want to look good but are poor like me""AGE is just a NUMBER! You are only as old as you feel! Age does NOT reflect your beauty! You are beautiful at 10, 20, 30, 40, 50, 60, 70, 80, 90 or 100! Keep yourself healthy and fit! Your beauty will shine through at ANY AGE!!""Less focus on covering the things that make us unique. Less pushing skin repair and makeup that covers everything to the young who are watching us. I've gone this route and I'm almost 35 without wrinkles or any issues. We should be teaching our children to love what they have, show our inner beauty and our outer beauty will shine on it's own. There are too many people out there that can't afford the rising prices on this ridiculous makeup. Stop making them feel like they are less because of it.""Maybe doing things to help more disadvantaged people. We attach beauty to so many things - like dental health, for instance - that many folks can't afford to change or fix. That's a problem and leads to unemployment and death. We attach it somewhat to beauty but it's actually a life and death issue for people around the world. It's one of the few ways making something more beautiful can also lead to lasting change.""Being able to see constant adjustments and enhancing to the project. Continuous content and creativity will drive the attention in the right direction""Love and respect for other people.""When we realize that logos on clothing doesn't value who you are and people shouldn't set their goals based on a price tag because in the world we should be living in 'a price tag doesn't hold value.'""Acceptance of the other wordly beautiful people. The ones who do not look like an underwear model, who do not have perfect features. The ones who radiate positivity, unconditional love, the ones who know male""Beauty should never focus on age. Celebrate flaws. Stop judging people in looks alone. It’s not what we have that makes us valuable but what we can give.""Hilighting the beaut of in people, not possessions""Love of the fans !!""My Paradise would be where everyone is considered equal, with no regard to height, weight, the color of one's skin or choice of religion. There would be no political parties because everyone is equal and thus shares in everything there is on the earth. No one would owe anyone everything because they would all work for what they want. We will have evolved to where all sickness has been wiped out so no one would ever suffer from the ravages of illnesses. The water and air would be clean and pure.""You guys are doing a fantastic job proving that you can wear whatever you want whoever you are. You guys should make more makeup products""Age. I don't limit my makeup just cause I'm over 60.""Makeup that's not tested on animals.""“Age is nothing but a number” is a touchy phrase right now (#muterkelly), but I think that quality makeup should be accessible to everyone that wants it. There are a lot of items I don’t try/purchase because I don’t want to waste $$$ on potential trash, or be reliant on some astronomically priced miracle in a bottle, pan, container etc. I got student loans and I don’t have the extra coin for all dat.""Bringing down barriers, and stereotypes in makeup""I’m not sure I completely understand. My understanding is that you’re trying to create a freedom of makeup industry which is hard to do with all the competition and “luxury” ideas out there. It’s hard to not design packaging to be cute and just be functional.""Size doesn’t define you, it doesn’t define who are you, how much your worth... just because you’re bigger doesn’t mean you’re any less beautiful... or any less of a person... it doesn’t make you a bad person to be bigger then the “ideal” man or woman.""Everyone brings something unique to be appreciated, if we focused more on that and less on the superficialities of race life would be so much fuller and beautiful""Love each other especially with “flaws” and every other part of them. Love with no other motive other than to respect and support the other person. . If we loved each other with these qualities, there would only be “beauty” in the world. We would have “unframed” the traditional ideal of beauty.""Beauty is what is inside all of use. Beauty is what makes us all different but the same. Without Beaty there would be no smiles, laughs, or love. All you need is people of all shapes and sizes smiling together that would be beautiful.""Beauty shouldn’t harm the wearer, the environment, or animals.""Beauty comes from within. All we do is trace the lines so our bold brilliant colors pop!""Quality is worth the cost if it works for those who use it""So many people think they have to spend tons of $ to be beautiful, when in reality, we are all beautiful without spending a dime!""Understanding beauty is not necessarily how you look but how how you present your self. Someone who paints on a perfect face isn't necessarily beautiful if the act and hold themselves in an ugly way. Beauty isn't only skin deep. Trends and fashion fads are. Beauty is soul deep. Beauty is what you decide it is.""Age is nothing but a number and soul has no gender""Beauty is timeless. It knows no age, gender or palette. Beauty is bold and muted. It is personal and part of the community. Everyone has it; no on owns it.""Let unique style be thee style. No two people should do their hair/makeup the same way because it’s “trendy”. They should do their makeup however they think looks best on them.""Forgetting beauty altogether! Away with standards!""I have to admit I’m doubtful about all those possibilities for the world of beauty, but I’m definitely curious. And hopeful.""Your inner beauty is reflected on the outside. Beauty comes in all shapes and sizes.""Everyone as a community coming as one to raise awareness to the fact that not everyone has the means to buy what they truly want in life, it my not be a necessity but if its something that you truly desire and you want to treat yourself to knowing that you deserve it they that's that. But with all these high end brands making there cheapest thing $500, its ludicrous so having this KEEP OR DROP brand come out itll pretty much be a saving grave for people who just dont wanna spend the money.""I want to pay for a product worth it's price. No gimmicks and no junk! Does the product work well? Does the product deliver what has been claimed about it? Is the product safe in terms of ingredients and the process of use? How is the product affected by the weather...meaning if it's in my purse or makeup bag on a trip? Are there various colors or values to the product? Is the product packaged so it will not leak or spill? What kind of testing has been done to prove the quality of product?""To judge beauty products without prejudice will bring us closer to the world of UNFRAME THE BEAUTY. A lot of the time, price reflects the logo instead of the quality of the item. The world of beauty would truly be unframed when we shed these containers that currently define beauty.""Taking away brands. High end brands aren't always the best and people are shamed/looked down on because they cant afford the expensive brands.""I believe that the packaging of makeup should be minimalistic. This would allow the true value of the product to shine through. Rather than judging a book by its cover? I also think packaging should minalmise the amount of plastic and non-recyclable materials that are used.""There shouldn’t be a definition of the word beauty. Beauty is in the eye of the beholder. Everyone is beautiful""I think we would get closer to unframing beauty if the prejudice disappears. How can we see the inner beauty of someone if we’re only judging what’s on the outside. For example in today’s society people are more open to the LGBTQ community, which is a brilliant and wonderful thing, but there is still hatred towards them because they’re not ‘normal’. The word ‘normal’ has no meaning, only what it means to you as an individual. So no matter who you are, what you do, what you wear. You are normal!""let go of everything holding you back from being yourself! not the yourself that society forces upon you; the you that your soul is crying out for. but don’t look down upon people living for their own self either, everyone is so unique and true to their own self""Makeup products with a story: give each ingredient a story of why and how it was chosen and transformed and make it a universal product e.g. can be used on eyes and lips but can also draw on skin like tattoos/henna or make art with it on canvases/ walls/ clothes- would let people express themselves outside their faces""I have a fever right now so I can’t think straight but I promise I’m usually witty, I guess all the points above make great sense, but unfortunately society has turns into this narrow minded materialistic hell hole... Well I hope many people view the concept of beauty and value as you do...""Merry Xmas-Jasmine""I think that this movement is really powerful and I checked off almost everything, but the people identify with their races and genders can be very important to them. I want to live in a world where no one is looked at differently for what they want to do based of their race or their pronouns, and we should still acknowledge that that exists. I want live in a world where no one is defined by their gender or race.""Changing peoples mindsets. People are so fixated on the beauty standards and how the media presents people in the beauty industry, this image needs to be changed. How to do this I’m not exactly sure... but it needs to happen.""I believe that there should not be barriers between economic situations. What I mean is that, usually, there is some sort of separation between the upper middle class, lower middle class, lower class, upper class, whatever. That separation can discriminate who you love just because they might not be as well off as you. My love should not be measured by how much i give materially, but how much I support and love the person I want to be with.""The soul is where true beauty begins""Beauty is simply meant for everyone.""There is only one race, the human race. Having broader shade ranges will allow for more people to enjoy makeup products as well as find what works for them. The lack of inclusiveness turns people away from the joy of makeup and makes people have to settle for things that don’t work for them. There shouldn’t be limits based on skin colour, there shouldn’t be limits at all.""Pure unconditional love of self and individuality without limitation. Color. Sensation. Empathy. Embracing the joy of creation in all its stages. Creating tools to help everyone embrace the oneness.""Everybody learning to accept and understand each other and celebrate differences and make them our own""Were stronger and happier together ???????? ""Lack of judgement. Pure appreciation for the uniqueness and creativity of each and every individual. We are all trying our hardest and need to value others doing the same.""Make sure when you advertise you make it show that you accept everyone and anyone can use UNFRAME THE BEAUTY and that the brand is welcome to all diversity not just by advertising it but by also showing it in the product make sure there is alot of options with shade range, skin type, etc. You can also make it affordable showing that anyone can buy it.""Most of who we are is not portrayed by a singular description or can’t be explained by just looking at us. The product we use should serve a purpose and the name should not be a marketing ploy.""Letting everyone express themselves in any ways through makeup""To be closer to unfree the beauty you have to free yourself and step away from the restraints we've been set. The rules and regulations are stopping us from reaching our true selves.""If price isn't expensive but the product is great then a lot more people would buy.""Making this movement worldwide! I love this idea and I think it’s important that anyone and everyone should be able to express themselves no matter their race/gender/age! This is a way of making people feel beautiful by being themselves and communication is a crucial step in spreading this self love!""Celebrity doesn’t define the product (in quality, uniqueness, and so on). Celebrating celebrities for being a celebrity for no real accomplishment and them turning around and selling us garbage and implying it will change our lives too, that’s the bullshit that humans need to evolve away from and instead spend their energy celebrating themselves and their accomplishments and those from their family and community. That beauty within will transcend and makeup is only a highlight of that shine.""“ Beauty gurus” with massive followings are able to start or end trends which can lead to too many rules being set on what to look like what to wear etc. Those accounts should use their platform to encourage younger followers to use their accounts to explore their creative freedom.""Special things for certain people should not be a thing. Everyone should try what they want to no matter what they look like or the stereotypes that follow. Labels create problems.""understanding that beauty can’t be constructed to fleeting social ideals""Something that will bring us one step closer to the world of UNFRAME THE BEAUTY is to stop campaigns in which defined what beauty looks like or should look like, “Beauty” does not have a specific way to look, everyone has different opinions on what beauty is, and i think they should highlight that in their beauty campaigns. Also the beauty industry has skyrocketed to over the top prices in their products, I mean there’s eyeliners that cost over 40 dollars only because of its logo etc.""One step to unframe the beauty is to make quality products for a cheap price so everyone can use the eyeliner. Also one step to closer to the world of unframe the beauty is to sell them at drug stores and beauty stores so anyone can get there hands on the eyeliner. And also another thing MAKE THE LINER FOR THE HUMAN RACE, so anyone doesn’t who you are can use it. One last thing to bring one step closer to unframe the beauty is make exotic, earthy, and natural colors.""i wish we could break the stigma that makeup is anything more than art. so many girls (and guys!) think that they have to have makeup to take a selfie or run to the grocery store. i really wish this would could celebrate makeup for what it is: art.""I’m a makeup artists and have found so many products that have fell to the chains of marketing. Products that have been hyped up by unrealistic messages that can’t actually deliver. There are products costing more than expensive champagne that perform just as well as the ones costing as much as a hamburger. There are also those that are put on the mass market that aren’t worth a penny. Quality should be paramount with realistic expectations from industry experts at a realistic price point.""Price and brands don't define how good you are!""the world should be a place where everyone can express beauty in different ways. different styles. different senses. people should love everyone no matter what.""Everyone should be how and who they want without labels and prices""Love everyone the same""The thing that would bring us closer to unframing the beauty would be to find the best most beautiful qualities in each and every person. No matter who they are, what their past is, their race, sex, religion. All we need to look at is who they are as a person inside and see the beauty and bring that beauty out. Eventually if that beauty is released then the world will be the unframed, beautiful place that it can be.""Cruelty-free and vegan! No one should have to be tortured and killed so we can wear makeup.""If we lose this stigma of women not allowed to do a certain thing. I want to be a touring music photographer and being told it's not a women's place only makes me want to keep chasing for that one artist or musican who doesn't see me as a groupie/fan/whore but as kick ass artist who puts her soul into her work.""Too often today, we tend to put emphasis on branding over what we actually buy. It doesn't matter if the shirt looks good, it matters if you bought it from an expensive brand name. This needs to end. A brand name is not someone's worth. Society needs to step back and remember that regardless of the brands you wear and how much money you spend, we all end up in the same graves. Life is too short.""cultural diversity !! no more European beauty standards ! all races are equally beautiful and need to be shown as that""human first""Trans spokesmodels who can use the product in multiple ways. This will show the versatility of the product and gain you the gender less vote.""Having quality but it does not have to be expensive""By not valuing money and profit so much, we pay a fair price for the product we want. What we buy is more important than where we buy so we should not compare brands or stores and see them as equal places where we can buy what we want. Age is just how many times we’ve been around the sun, it does not determine our personality and interests. People should be able to do what they want without it being deemed as a man or woman’s thing. We like what we like as our true selves have no gender.All love""You can never buy anyone's love and trust with a logo.sometimes age does matter but other times age doesn't matter.""Humans seem to be intimidated by the concept of different. Accept everyone and everything and learn that being different is okay""A world of unframed beauty is one where we all understand one another and our individual uniqueness. We all bring something to the table, we just have to be open to perspectives different than ours so that we can coexist peacefully ??""We as human beings use our mind for everything, everywhere, including our beauty choices. However, I find so many of us excuse our minds for our money when it comes to buying for the logo, and that is what needs to be changed to UNFRAME THE BEAUTY. Incorporating our creativity into second hand, personalised, life-heavy, original clothing releases such a confidence and empowers our minds to keep creating and letting our creations be worn and displayed. From my experiences, creating is unframing.""The only standard of beauty anyone should be following is their own. FOLLOW YOUR OWN VOICE. There is no right or wrong to being YOU. We can only shine as ourselves. You are a unique and beautiful being, there is NO ONE ELSE like YOU.""Being bold. Breaking the rules and being unapologetically one's self. Embracing others, otherness, the alien and the unknown. Trying new things, and expressing ourselves through our image and style. Being comfortable expressing ourselves in anyway we want to.""An Animal friendly, earth friendly biodegradable product, made with recycled materials. Because to unframe beauty is to save the earth, to save the animals, and to save humanity.""In 2019, I’m hoping we (both as the consumer and as an industry) progress further in embracing gender fluidity and representation; that no matter what gender, sexual orientation, racial background, or body shape you have, you are free to define your physical identity however you choose.""A world without limitation or judgement has the potential to become so much more beautiful. True beauty, expanded to include every age, gender and ethnicity, would be absolutely flawless beauty."- Malyssa T."I wholeheartedly believe in living outside the mold/frame in all aspects of my life. I do what’s right for me and it makes my soul happy. There should be no frame on beauty or requirements to be considered beautiful. Beauty comes from within; it is a result of the things unseen and should be celebrated in all forms. We get closer to this world by granting OURSELVES the freedom to live spontaneously embracing our uniqueness; all shapes/skins/styles!"- Ashley S."In a world of "following,"we need to unfollow the belief that there is an idealized criterion for what is considered to be beautiful. Instead, we need to follow the movement of empowering one another to understand that no matter what, you’re beautiful simply because you’re an individual, you’re one of one, you’re you. So instead of using makeup to conform, use it to enhance your own individual characteristics. Makeup is no longer a beauty product... It is form of self expression, an ART!""When I was a young girl I wanted to be beautiful. I was never very pretty. I wasn't what society thought was cool or beautiful. After a while I had changed myself so completely that I didn't recognize myself. So I cut all my hair off and said f*** society’s standards. No labels. No gender. Feeling confident in who I am. Just human.""To unframe beauty, none must be harmed. This includes our natural world, and the animals living within it. Thus, in order to fulfill this mission, the products must not only be cruelty-free but also sustainable and eco-friendly.""Be you. Be kind to EVERYONE. Love yourself. Love EVERYONE. Ignore age. Ignore race. Ignore gender. Just LOVE.""We've created unobtainable standards for external beautiful. It's time to destroy the "normal" criteria for beauty and embrace the beauty that is our differences, our uniqueness, our individuality.""Inclusive and safe, with equal opportunities for everyone. Celebration of diversity, letting all the different kinds of beauty shine.""Everything about beauty is so one sided. The manufacturers side. They tell us what we should like and be. I’m so over it!!!!! Time for a revolution!!!!""just keep doing you. stay focused on your beliefs and never stray. always be honest. listen to your consumers/customers. believe in yourself.""We should be teaching our children that if we show our inner beauty our outer beauty will shine on it's own.""Beauty shouldn’t harm the wearer, the environment, or animals.""In my opinion there will always be "beauty", but the world needs to realise it exists in more than one type of person, it exists in every single person.""If we all learned to see people with our eyes closed and our hearts open. I experience this every day, as a single mom with a special needs child. I wish he could live in a world where people see a sweet, loving, innocent child, and not a disability.""i strongly believe that brands don’t really matter, neither does the price, it’s about quality of product, and products should be advertised free of gender roles and stereotypes. makeup is for everyone."